THREE-YEAR / BEST UP - February 25, 2011 at the UP BEST THREE-YEAR MEETING
sustain satisfaction without charge
Giorgio Racca - Sixpeople.it
sustain satisfaction without charge. When I wrote this title I still vague idea of \u200b\u200bthis story, then some friends have read on the program title of the Best Up and I have been called to see if I had found a new way to make the black .... as no extra charge with satisfaction ...
So I thought changing the title to "Zen and the art of keeping up the cabin," so it is easier to understand where I'm going to parry, but it was late and I would not Zoppis Giuliana disallowed.
So I am obliged to prepare these 10 minutes, being careful not to feed false expectations about work without paying taxes ...
Sixpeople Turin is a reality that makes design and communication. We were born five years ago, when the economic crisis was smoldering under the ashes of the century just ended. We did not know, 3 or 4 years we had a lot to understand in advance what would happen, but either the nose or the nature helped us in our choices.
Paola Lamborizio My partner and I are the area of \u200b\u200bcommunication Sixpeople and then this story is about communication. At this
point do I enter the keywords for this conference: sustainability, harmony and happiness. For those who
communication, sustainability is something that you live in an indirect way. We communicators when we're good, we like to sustainability is to Edoardo De Filippo Luigi Pirandello: Pirandello-if the company gives us the right script, rich in content and authentic values, then we can commit to do our part well, to touch the feelings and the reason for the public. If the text of the author is called the green-painted green, well then it is difficult to do our part well ...
be sustainable if it means doing something for the welfare of people, we can say that in holding the principle of welfare is to take his salary every month, our employees and us.
This is the condition to exist and then be able to share from the company point of the poster mentioned in the program of the Best Up:
... a horizon of happiness that guide us ... a beautiful harmony between personal welfare and the common good ...
So Sustainability = harmony between personal welfare and common good = happiness . If the personal property of our company is the welfare of our employees and we, the common good is found in one of those choices, as I said at the beginning, Sixpeople did a little 'flair for a little' ... definitely a passion for nature. I think that harmony and happiness can not exist without passion.
Our sustainable choice is to work for free for the reasons that we enjoy.
Our legislators are often unimaginative and allergic to innovation, have classified the activities in which people indulge in and slams profit and non-profit, tax-allowing us to formalize what we do every day in the spa, Ltd., sas ... or non-profit organization.
Well, we live to be 90% and 10% by srl non-profit organization. No state, no treasury we recognize it, but we like it, and then 10% of our work we do so with satisfaction, without collecting.
In 2006, we espouse the cause of Argo Challenge, a project to participate in the Copa America with a crew of disabled sailors born of Sports Plus, an association that is responsible to practice the sport young people with physical and otherwise. Argo for 5 years we are the agency: we can call, ask what they need and we'll do it at no charge. Argo is a few months in the United States, because Larry Ellison won the challenge with the Swiss Bertarelli and led the race in the waters of San Francisco. Today the head of marketing and communication Fizpatrick Argo Lynn, a journalist, working in the U.S. and has until the end of March to find the budget for the inclusion of Lars Grael, skipper of the Argo, Olympic gold medalist and disabled sailor and his crew at the 34th America's Cup
Then there are passionate flavors to inmates, an association founded by a cocktail made never mixed with ingredients first: the chicken thieves, and recklessness as a genius photographer David Dutton, a Michelin star chefs such as Hugh and Andrea Alcivar Ribaldone. These ingredients have given rise to a workshop in the prison in Alexandria, a traveling exhibition game from prison has touched some restaurants to arrive at the Salone del Gusto, Slow Food, a dinner for 100 people Eataly where star chefs have cooked including the use of goods made by Piedmont from prison it's worth, Banda Biscuits, Pause Cafe, etc.. This partnership is giving us much satisfaction, and we like to discover every day that appeals to some people, any more than we would have imagined.
Meanwhile we also worked a bit 'to help out farmers from around the world who are part of the Terra Madre network to find the money for airline tickets that were used to come to Turin to sit around like they do with Carlo Petrini for some 'time once every two years.
And speaking of farmers and good food, a few weeks we are working on a new project with Dr. Paola Reverso, nutritionist who has perhaps some of you have heard Radio 24 in the book Being and the welfare of journalist Nicole Carbone, are preparing for the arrival of a child on our planet that will teach boys and girls how to eat to stay healthy and grow up healthy.
The means of transport that will bring this little girl on the planet Earth will be a fairy tale and then a book published by Cybele. The girl, the daughter of Dr. Reverso experiences in primary schools, will fill a serious gap in the fantasy world of children-food. And yes, as in all fantasy worlds, in all fairy tales, the game early do the bad guys: witches and stepmothers, the orcs, cats and foxes, fire-eaters, but then always comes the hero that good wins over evil.
Today in the fabulous world of food for children there are snacks that are delicious at first bite and the second you witch, but over time you turn into a chubby overweight and are costly to the health system. But this story is totally lacking, and no one is finding ... the good character, what is the moral end to learn and pass on.
Do not despair: the planet is coming to Chicchilandia! His is the most modern teaching of science: cancer prevention begins with what you learn to eat as children.
approach Zen Buddha the Divine dwells in all projects, that bill or you work for free, with the same ease that on top of a mountain or in the petals of a flower.
recycling approach: if in recent years, the time spent by an agency of communication to the traditional activities to find new customers is to be thrown in the trash, recycle it for this time we do things we like, and perhaps a bit 'is also useful to others.
Whatever the view, for us at this time working for free is also the most effective way to make new business.
Thanks:)
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